Associate product managerĪssociate product managers report to a product manager. While the specific responsibilities may vary from company to company, the basic roles are outlined below. There are several main product management roles you are likely to find across companies and organizations. Depending on your experience, skill set and level of responsibility, product managers can expect to earn anywhere from $80,000 to more than $150,000 a year. The job sounds interesting, but let’s cut to the chase: What is the earning potential?Ī career in product management can be both professionally and financially rewarding. Once a project is complete, the project manager moves on to the next initiative. Their goal is to finish a project on time and within budget, ultimately helping the product manager deliver on their larger initiatives. Their projects are time-bound and are often set by the product manager or another business leader. On the other hand, a project manager typically works on projects within this ecosystem. Planning Product Roadmap Example (Click on image to modify online) Their job covers the entire lifecycle of the product. They oversee everything product related from setting strategy, prioritizing releases, and championing the customer. Though the two managers often work closely together, their roles are distinct.Īn easy way to think of it is that the product manager is the CEO of the product. Product managers and project managers often get confused. That’s good news if you’re interested in transitioning to a product manager career from another field. However your company (or prospective company) defines their product management roles, there are a number of core skills product managers need to be successful:īecause product management is such an interdisciplinary role, many product managers break into a career in product management from another background. Today, product management is an interdisciplinary role that combines strategy, design, leadership, and marketing to launch a successful product.īecause it encompasses so many responsibilities and intersects with so many other business roles, product management is often misunderstood and can look different from one company to another. Procter & Gamble’s new brand men role paved the way for the modern product-centric organizational structure and the role of the product manager as the voice of the customer. These “brand men” as he called them would be uniquely responsible for a brand, from sales and marketing to client relationships. McElroy drafted a memo at Procter & Gamble to justify hiring for a new role: the first product managers. Modern product management has its roots in the 1930s when Neil H.
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